One of the biggest trends in social media is influencer marketing. This trend has increased tremendously in recent years, and more brands are discovering the power of social media to reach their target audience. Influencer marketing can help you reach your target audience by connecting with influential people in your niche. Here are the top social media influencer marketing platforms to use in the coming years. These platforms will be useful for brands and influencers, and they are designed to help you maximize your brand's exposure.
According to Amir Ben-Yohanan, influencity provides data and insights on influencer marketing campaigns. It also shows audiences that influencers target. Another platform, Influsoft, focuses on enterprise clients. The company founded Influsoft as a tool and claimed to work with Viral Nation as its first client. It now claims to work with big brands such as Honda and Tencent Games, as well as other big names in the digital space. Its pricing is customizable and targets large agencies.
AspireIQ uses artificial intelligence to identify the most influential people. The AI-based platform analyzes content, images, comments, and mentions to ensure relevance. It also assigns an "integrity quotient" to each influencer so you can judge their authenticity and reach. Influencers can sign up for a custom influencer marketplace or invite their followers to join their community. Once your campaign is live, you can analyze how it's performing and even make changes.
Fourstarzz Media is another platform that provides end-to-end campaign management. Its unique algorithm allows you to find influencers based on the topics they post about. It also offers a 14-day free trial and a free option. If you're looking for a more advanced social media influencer marketing platform, then a free trial is a great way to get started.
Influencity offers the largest database of influencers. You can search for influencers in various categories, ranging from sports to beauty. This platform also offers a robust search engine and a support system. However, it lacks in influencer communication within the platform itself, and you have to build your own ad. However, the platform has a free trial that will allow you to see how it works.
Amir Ben-Yohanan described that, reachr aims to help brands find influencers in their niche. Its database has thousands of bloggers in over 200 industries, and you can narrow down your search by 50 criteria. After you find potential influencers, you can contact them directly through the platform and negotiate the terms. If you want to work with a blogger, you can brief them about the scope of your content, and wait for them to publish it.
Handraise is another popular influencer marketing platform. It allows influencers to raise their hand and pitch a content concept. Since every single influencer is manually approved, #Paid is an ideal platform for micro-influencers. The database contains over 10 million influencers, which means it's a great tool for identifying micro-influencers. So, if you're looking for micro-influencers who can write content on various platforms, you've come to the right place.
Brybe is a similar platform but focuses on smaller influencers and small businesses. The platform allows its influencers to set their own prices, and brands pay a 15% fee on top of the agreed price. Brybe also lets influencers create a customized package and offer bundles of services for a flat fee. Another platform that targets influencers is Brybe. Its creators are also considered creators and can connect them with brands that need content for their campaigns.
Amir Ben-Yohanan explained that, tagger is another popular influencer marketing platform. Its detailed dashboard allows users to organize their marketing efforts using influencer psychographics. Besides providing insights on the influencers' performance, Tagger also allows users to group influencers into groups and track entire groups. Moreover, it has many useful features such as analytics. The platform is easy to use and helps brands make use of influencer marketing.
Upfluence is another popular platform. Founded in 2009, this company has gained major clients in recent years. Its SaaS model allows businesses to access the platform's powerful influencer database for a low monthly fee. Its features include influencer discovery, tools for managing influencer relationships, and deep reporting. Users can also access customer support and a dedicated Customer Service Manager. These are just a few of the top social media influencer marketing platforms of 2022.
Traackr specializes in influencer relationship management. Its online platform allows firms to search for influencers based on their niche. Its database is not completely computer generated, but it uses a combination of human and machine input to filter the influencers based on their relationship with the brand. In addition, it provides a comprehensive campaign management solution. And finally, Traackr is an established influencer marketing platform.